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Mystery Shopper Sample Questionnaire




Mystery shopper online or written style questionnaires are a huge and important aspect of mystery shoppers everywhere. Questionnaires are a way of organizing and efficiently extracting your field notes and notions about the area of service. Generally, they are relatively short and range from filling in blanks, writing short paragraphs or just clicking a bubble. The questionnaires are aimed to be short, yet make sure that they are thorough enough for stores to understand the areas of improvement.

Questionnaires are anywhere from five to twenty-five questions, and generally can be filled out within 15 minutes. Questionnaires range in the questions asked, however, generally they wish to cover some generic questions such as: Where did you shop? Did you find what you were looking for? Was the customer service satisfactory? Would you go back? Was the business aesthetically pleasing? Did you feel welcome? Were the restrooms clean? These are some of the more generic questions that a mystery shopper would become accustomed too, and furthermore are questions that are important to all types of businesses. However, depending on the type of shop visited whether it is a service shop, restaurant, or clothing, the surveys are made to be tailored to the specific type of business. This ensures that it is efficient and useful to the business at hand. It is imperative that questionnaires are not rushed, fabricated or skipped. Questionnaires are an essential part of being a mystery shopper, and should be seen as a way of attempting to create constructive criticism and insight about a business.



 

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